Impressions
Impressions is a digital service that works as a location-based plug-in for existing dating apps such as Tinder and Bumble. It works by taking the location, profile information, and interests of both users to recommend the best events for a first date—all within the dating app itself.
The aim for the design is to increase online dating success by promoting in-person interactions and unique dates in a safe and exciting way.
Interact with the final prototype here.
Personalized event options for both
Users can either search up a specific event, or choose from the personalized event options that fit both users' interests: Featured, For You, and Discover. Discover also shows how far away the event is from both users.
Plug-in triggered by keywords
The impressions plug-in is triggered by keywords in a user’s chat conversation which prompts a pop-up button to appear.
Accessibile events
Events are not only personalized by interests, but also by any accessibility requirements that users require.
Simplified date invitations
Event invites are sent via messages within the dating app. Users can send as many invites as they want, and the event that gets accepted can then added to both users' calendar.
Problem Space—
It is easier than ever to connect with people and strangers around the world through social media and other mobile technology.
But we still struggle and find challenges with moving these connections from the digital space into the physical space in a safe and exciting way.
Product Opportunity—
Our initial service idea was was to create a platform that would find events near a users location in real-time, so we framed our research around understanding the event industry and external factors that affect it.
PESTLE Diagram—helped us to understand what external factors in size primary categories effect the event industry and how we might navigate them for our service.
SET/POG Diagram—helped us to discover a product opportunity based on social, economic, and technology assumptions. We found trends in wanting to experience novel and authentic events as well as an increase in sharing those moments through social media.
Customer Insight—
Our team decided to conduct interviews and surveys in order to scope out user interest, and we discovered that people did not see an incentive to use another event-finding service.
We decided to pivot our service to be a plug-in for dating apps. We would have the opportunity to reach a specific growing audience and our service would have the incentive it needs—discoverable events for dates.
persona & mvp—
We formed our persona based off our new audience and our value flow between four stakeholders: Impressions, venues, date goers, and dating apps. This helped us to define a minimum viable product service solution.
objectives—
We designed Impressions with the following three goals in mind:
- Present unique date options catered to user interests, location, and accessibility needs
- Provide legitimate and safe date options
- Promote more meaningful in-person interactions
user flow—
We mapped out a user flow to make sure that we design for every touch point for the overall experience.
visual identity—
reflection—
The limited amount of time available for us to create our prototype pushed our team to delegate tasks in a timely manner. This project also gave each of us a look behind the scenes of how business models are produced and made with a start-up idea.
If given more time I would have liked to have further iterated on our prototype’s user experience as we were never given the opportunity to conduct user testing. Overall it was a very rewarding experience, and I appreciated the chance to try at being a creative director for our promo video!